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Taylor Guitars, guardians of the forest

Agricultural Communications Documentation Center (ACDC)
Page, Janis Teruggi (main author / George Washington University), Page, William S. (author / Mediawerks PR)
Book chapter
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), case studies, communication methods, communicator effectiveness, conservation, environment, environmental quality, ethical issues, forestry, intercultural communication, public relations, wood, interaction, stakeholders, interactive communication, engagement, forests, ethical behavior, Taylor Guitars
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.