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    Start Over Publication Year 2016 Subject Term brands

    1. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."

    2. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    8. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 43-56

    10. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author)
    Format:
    Journal article
    Language:
    English / French
    Publication Date:
    2016-10-04
    Published:
    International: John Wiley & Sons Ltd.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315
    Journal Title:
    Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
    Journal Title Details:
    64 (4): 753-777