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    12. How sweet they are : premiums can reinforce a product's image, benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 28-9
    Notes:
    James F. Evans Collection

    14. Advertising and promotion in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Report
    Publication Date:
    1984-01
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
    Notes:
    37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.

    15. Communications : vital link to incentive success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    David, T. (author / Tim David Marketing Services Inc., New York) and Tim David Marketing Services Inc., New York
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00927
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(9): 60, 62-63, 66
    Notes:
    AgComm Teaching

    16. Not just another direct-mail program! - company profile of direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kowalczyk, M.S. (author / The John Volk Company) and The John Volk Company
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00931
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(10): 56, 58
    Notes:
    AgComm Teaching

    18. CAP/PIK : It's time to act

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00831
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(10) : 76
    Notes:
    AgComm Teaching

    20. Good promo, good premium bring goodwill

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, M. James (author)
    Format:
    Journal article
    Publication Date:
    1979-05-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(19) : S
    Notes:
    Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.