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    2. Communicating imperceptible product attributes through traceability: a case study in an organic food supply chain

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    3. Consumer preferences for safety characteristics in pork

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    5. From transactions to relationships: the case of the Irish beef chain

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    6. Reviewing relationship sustainability in the case of the German wheat-to-bread chain

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    7. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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