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    Start Over Publication Year 2006 Subject Term direct marketing

    1. Adoption of e-marketing by direct market firms in the northeastern U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

    2. Examining claimsmakers' frames in news coverage of direct-to-consumer advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coleman, Cynthia-Lou (author), Hartley, Heather (author), and Kennamer, J. David (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05875
    Journal Title:
    Journalism and Mass Communication Quarterly
    Journal Title Details:
    83(3) : 547-562

    4. Immigrant farmer mentoring promotes understanding between rural groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-05
    Published:
    USA: Kellogg Foundation, Battle Creek, Michigan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24167
    Journal Title:
    Routes of Change
    Journal Title Details:
    33 : 5-6
    Notes:
    Describes a mentoring program sponsored by the National Immigrant Farming Initiative that links aspiring Latino immigrant farmers with established U.S. farmers

    5. New solutions and updates on services from suppliers to agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 46-48
    Notes:
    Eight suppliers of direct/relationship marketing services report on their services for agri-marketers.

    6. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.