- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lafferty, Jed (author)
- Format:
- Journal article
- Publication Date:
- 2006-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25103
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 44(9) : 45
- Subject Term:
- audience analysis, audience research, database marketing, databases, direct marketing, information gathering, information management, information processing, marketing techniques, marketing communication, and relationship marketing
