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Relationship marketing: getting back to basics

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lafferty, Jed (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, database marketing, databases, direct marketing, information gathering, information management, information processing, marketing techniques, marketing communication, relationship marketing