Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.
2 pages., Author comments on agribusiness implications associated with an article in Forbes magazine: Seth Lubove, "What will you learn from the food that seduces? More organic than thou."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22592
Notes:
Posted at: http://www.foodproductiondaily.com/news/printNewsBis.asp?id=61508, Online from foodproductiondaily.com 3 pages., Urges food industry not to dismiss studies that seem "scientifically flawed." "It is simply not good enough - ever - to fall back on seeing only what we want to see." The process should not be driven by reports in mass media.
"As many food company executives are still figuring out how to implement radio frequency identification (RFID) technology, a data collector has put 500 case studies online to help them learn from the best - and the worst - in the industry."
