Case report about the "Best of Show: Advertising" entry in 2004 National Agri-Marketing Association competition. Involes marketing of a new variety of canola.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21820
Notes:
Princeton Survey Research Associates International, Responses to a question for a sample of U.S. parents of children ages 2-17: How much, if at all, do you think children's food choices and eating habits are influenced by the ads they see on television? Results: A lot, 49%; Somewhat, 28%; Only a little, 14%; Not at all, 7%; Don't know/Refused, 1%.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
