Publication Year: 2003 / Subject Term: advertising

Start Over Publication Year 2003 Subject Term advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18727
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 48-58
Notes:: Annual listing of agricultural communications agencies throughout North America. Includes income, media usage and agribusiness client lists.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rhea, Steve (author / President, Rhea &Kaiser Marketing Communications, Naperville, IL)
Format:: Journal article
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18381
Journal Title:: Agri Marketing
Journal Title Details:: 41(7) : 15-16

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fay, Michael (author)
Format:: Journal article
Publication Date:: 2003
Published:: New Zealand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36486
Journal Title:: International Journal of Advertising
Journal Title Details:: 22(1) : 67-91

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Duffy, Martyn (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: UK: Elsevier
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18712
Journal Title:: Agricultural Economics
Journal Title Details:: 28 (1) 51-70
Notes:: Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marette, Stephan (author) and Zago, Angelo (author)
Format:: Journal article
Publication Date:: 2003-11
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 34(3) : 117-126

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18732
Journal Title:: Agri Marketing
Journal Title Details:: 41(9) : i4-i12
Notes:: Sponsored section featuring marketing communications for Syngenta's herbicide, Callisto, that was selected as Agri Marketing magazine's 2003 product of the year.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pope, Rulon D. (author) and Cardon, James H. (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 28 (2) : 185-200

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teinowitz, Ira (author)
Format:: Journal article
Publication Date:: 2003-10-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26138
Journal Title:: Advertising Age
Journal Title Details:: 74(43) : 4

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McDonald, Amy Keith (author)
Format:: Article
Publication Date:: 2003-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18472
Journal Title:: NAFB Chats
Journal Title Details:: 65(7) : 10
Notes:: National Association of Farm Broadcasters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ippolito, Pauline M. (author)
Format:: Journal article
Publication Date:: 2003-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 85(3) : 731-736
Notes:: Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

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