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    1. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")

    3. Marketers update on electronic media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Boyce (author / AgWeb.com), Whittinghill, Chris (author / DTN/The Progressive Farmer), Dyer, Graham (author / Farms.com), Vanderwert, Anita (author / 5menterprises), Schimek, Rosemary (author / Farm Progress), Hurtgen, Patti (author / Hoard's Dairyman), and Randall,Roger (author / Penton Agricultural Group)
    Format:
    journal articles
    Publication Date:
    2013
    Published:
    USA: Henderson Communications, Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00891
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(1) : 28, 30, 32-33

    4. Updates for marketers going direct

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.

    7. Focus on direct marketing: solutions for agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Finegan, John (author), Wingate, Thomas J. (author), Pool, Bill (author), Tennant, Jeff (author), Justin, Lyman (author), Mortimer, Scott (author), and Clark, Warren (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28041
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(5) : 50-52
    Notes:
    Posted at http://www/agrimarketingdigital.com/?iid=8160

    8. The latest in direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steuer, Brittany (author), Hammond, Jeff (author), Larsen, Boo (author), and Jones, Janis (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26979
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 60-62
    Notes:
    Three direct marketing specialists discuss trends and techniques.

    9. New solutions and updates on services from suppliers to agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25104
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 46-48
    Notes:
    Eight suppliers of direct/relationship marketing services report on their services for agri-marketers.