- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steuer, Brittany (author), Hammond, Jeff (author), Larsen, Boo (author), and Jones, Janis (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26979
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 46(1) : 60-62
- Subject Term:
- audience analysis, audience research, change, database marketing, databases, direct mail, direct marketing, trends, marketing communication, and relationship marketing
- Notes:
- Three direct marketing specialists discuss trends and techniques.
