« Previous | of | Next »

The latest in direct marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Steuer, Brittany (main author), Hammond, Jeff (author), Larsen, Boo (author), Jones, Janis (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audience analysis, audience research, change, database marketing, databases, direct mail, direct marketing, trends, marketing communication, relationship marketing
Notes:
Three direct marketing specialists discuss trends and techniques.