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    Start Over Publication Year 1982 Subject Term advertising

    1. Ag Buyers Guide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Classifieds
    Publication Date:
    1982-03-11
    Published:
    USA: Tower Corp
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-Co V1.14; Folder: V1.14.A.003 Document Number: D03293
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    47 pgs, Volume One Number One Collection; James F. Evans Collection

    2. U.S. public opinion about television commercials that advertise agricultural products, like herbicides and seed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report result
    Publication Date:
    1982-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09663
    Notes:
    Cambridge Reports National Omnibus Survey, January 1982, based on 1,500 personal interviews with U.S. adults. Results obtained from Roper Center for Public Opinion Research, iPOLL. 2 pages., Summary of responses to survey question ID 395549 about how the respondent feels about television commercials that advertise agricultural products, like herbicides and seed. Positive: 18% Neutral: 57% Negative: 17% Don't know: 8%

    3. Advertising agricultural products - yes or no?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Groenewald, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1982-04
    Published:
    South Africa: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10575
    Journal Title:
    Agrekon - Quarterly Journal of Agricultural Economics
    Journal Title Details:
    21(1) : 1-4
    Notes:
    5 pages., via online journal., Discusses strengths and limitations of advertising agricultural products.

    4. Ad pages in farm publications for 12 months, 1981-80: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-01-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15678
    Journal Title:
    Advertising Age
    Journal Title Details:
    53: 68
    Notes:
    1 p.

    7. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    8. Spreading around old ideas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranshaw, Jane (author)
    Format:
    Journal article
    Publication Date:
    1982-03-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18428
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(11) : M-22-23
    Notes:
    Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.

    11. Industrial organizations as producers and users of non-conventional literature

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griffin, J. (author / Shell Research Ltd, UK)
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22584
    Journal Title:
    Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
    Journal Title Details:
    27(1) : 18-24

    12. Optimal stochastic advertising strategies for the U.S. beef industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee, Kun C. (author), Schraufnagel, Stanley (author), Heady, Earl. O. (author), and Center for Agricultural and Rural Development, Ames, Iowa
    Format:
    Report
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24986
    Notes:
    CARD Series No. 82-13. 6 pages.

    13. How effective is nonbrand promotion of dairy products?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry W. (author / Department of Agricultural Economics, Cornell University, Ithaca, NY)
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05422
    Journal Title:
    Hoard's Dairyman
    Journal Title Details:
    July 10, 1982 : 897, 919
    Notes:
    James F. Evans Collection, AgComm teaching

    19. Non-brand advertising sells milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    United Dairy Industry Association (author)
    Format:
    Brochure
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08383
    Notes:
    Evans, AgComm teaching, Rosemont, IL : United Dairy Industry Association, [1982?]. 11 p.

    24. Broadcast and budgets hold up well in face of soft economy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-06-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09835
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    XXIX (22) : A30
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

    25. The hard sell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Logsdon, G. (author)
    Format:
    Journal article
    Publication Date:
    1982
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00463
    Journal Title:
    New Farm
    Journal Title Details:
    4(5): 44-45
    Notes:
    AgComm teaching

    33. Farm marketing and media : the next 10 years

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tiedemann, Thomas R. (author / Vice President and Director of Client Market Planning, Bader Rutter & Associates) and Vice President and Director of Client Market Planning, Bader Rutter & Associates
    Format:
    Journal article
    Publication Date:
    1982-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00877
    Journal Title:
    Agri Marketing
    Journal Title Details:
    20(6) : 80-83
    Notes:
    AgComm Teaching