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    Start Over Publication Year 1961

    1. Multiplier handbook. Section 7 - Audio-visual bibliography and resource listing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jordan, Donald I. (author)
    Format:
    Handbook
    Publication Date:
    1961
    Published:
    USA: International Cooperation Administration, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07248
    Notes:
    Hal R. Taylor Collection., Contains three units: Bibliography, A-V Materials and Trade Journals. 116 pages., Resource used in the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.

    2. Readership of Moorman's Mintrate hog feed advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1961-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
    Notes:
    Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.

    3. Communication behavior of county extension agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, E.M. (author) and Yost, M.D. (author)
    Format:
    Research summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08406
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Page 8 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of Research Bulletin 850, Ohio Agricultural Experiment Station, Ohio State University,Columbus. 1960. 38 pages.

    4. Public affairs education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blixt, H.I. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08407
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 11-12 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of master's report for the master of education in extension education, Colorado State University, Ft. Collins. 1960. 123 pages.

    5. A study of public affairs education and leadership development, Yuma County, Arizona

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hazlitt, J.R. (author), Boone, E.J. (author), and Matthews, J.L. (author)
    Format:
    Research summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08408
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 12-13 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of research, Agricultural Extension Service, University of Arizona, Tucson. 1960. 50 pages., Includes public attitudes toward farmers and evidence of lack of understanding of farm problems and relationship of government to agriculture.

    6. A study of the collection and use of factual information by Tennessee extension agents in developing county programs in 1959

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farmer, L. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08409
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 31-32 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in home demonstration methods, University of Tennessee, Knoxville. 1959. 67 pages.

    7. A study of the adoption of selected practices among swine producers in Ross County, Ohio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glass, R.D. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08410
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 34-35 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in cooperative extension education, University of Wisconsin, Madison. 1960. 99 pages.

    8. A study of the attitudes of county extension personnel toward community development in Tennesses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miles, M.M. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08411
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 56-58 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis research for master of science in cooperative extension administration, University of Wisconsin, Madison. 1959. 123 pages.

    9. The Wisconsin county agricultural agent and his use of mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, M.E. (author)
    Format:
    Dissertation abstract
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08412
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.

    10. Mississippi hits readability bull's-eye

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cowing, A. (author) and Decker, K. (author)
    Format:
    Research summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08413
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 61-62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of ER&amp;T-38 (3-60), Federal Extension Service, U.S. Department of Agriculture, Washington,D.C. 1960. 4 pages.

    11. A study of the relationship of the human-interest factor to reader comprehension and preference in 4-H literature

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tedrick, W.E. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08414
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Page 62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of arts in adult education, University of Maryland, College Park. 1960. 91 pages.

    12. A content analysis of information on the "South Dakota 4-H Cub Doings" with special reference to its circulation and content value

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gohring, H. (author)
    Format:
    Research summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08415
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 62-63 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of research, Editorial Department and State 4-H Club office, South Dakota State University, Brookings. 1960. 29 pages.

    13. A study of the effectiveness of teaching by television versus teaching by the use of an extension bulletin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coolican, P.M. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08416
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 63-64 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science, Michigan State University, East Lansing. 1960. 100 pages.

    14. A study of the comparative effectiveness of three communication channels used by a cooperative extension agent in teaching homemakers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schaeffer, A.J. (author)
    Format:
    Thesis summary
    Publication Date:
    1961-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08417
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Pages 64-65 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree, Michigan State University, East Lansing. 1960. 120 pages.

    15. Some implications of the sociological research on diffusion and adoption of farm practices and their application to extension education

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jalihal, K.A. (author)
    Format:
    Review
    Publication Date:
    1961-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08418
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1960
    Notes:
    Page 69 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Brief description of a thesis of this title for the master of science degree in agricultural extension, University of Tennessee, Knoxville. 1960. 199 pages.

    18. Peace corps volunteers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Archive
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8; Folder: MSU seminars file Document Number: D09108
    Notes:
    Francis C. Byrnes Collection, Seminar, Michigan State University, East Lansing.

    19. Continuing developments, TOPS

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Memo
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09112
    Notes:
    Francis C. Byrnes Collection, International Programs, TOPS notes, Michigan State University, East Lansing. 19 pages.

    22. Report on international program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09118
    Notes:
    Francis C. Byrnes Collection, Ph.D files, Michigan State University, East Lansing. 2 pages.

    24. Advertising and sales promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
    Format:
    Journal article
    Publication Date:
    1961-07
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
    Journal Title:
    Journal of Marketing
    Journal Title Details:
    25(5) : 90-93

    27. Advising the farmer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sheppard, D. (author)
    Format:
    Journal article
    Publication Date:
    1961-03-18
    Published:
    UK: Nature Publishing Group
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13072
    Journal Title:
    Nature
    Journal Title Details:
    V.189, N.4768
    Notes:
    2 pages

    32. County Program Planning Aids

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Claar, J.B. (author / University of Illinois)
    Format:
    Booklet
    Publication Date:
    1961-08-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30360
    Notes:
    Includes separate letter from Claar introducing booklet.

    33. Report of the Public Relations Committee to the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Constant, Kenneth H. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1961-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36887
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 21, 2 pages., "A real danger is clearly evident in the attitude of the Bureau of the Census in driving down the number of farm units to the largest commercial and corporate-type farm enterprises."

    36. Muck vegetable growers: diffusion of innovations among specialized farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author) and Burdge, Rabel J. (author)
    Format:
    Report
    Publication Date:
    1961
    Published:
    USA: Ohio Agricultural Experiment Station, Wooster, Ohio.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17043
    Notes:
    Abstract available in Main Stacks 630.73 Un364r, Research Circular No. 94. 26 pages.

    48. Law authorizes Station funds for communications research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Werner (author)
    Format:
    Journal article
    Publication Date:
    1961-04
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17643
    Journal Title:
    AAACE
    Journal Title Details:
    : 6-7
    Notes:
    "Just as the 1950s served as the formative period for 'agricultural communications research,' so we may hope that the 1960's will see an intensification of such research plus its much wider application by our agricultural institutions."

    49. Bulletins sold by machines in research study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ballew, Ralph J. (author)
    Format:
    Journal article
    Publication Date:
    1961-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17644
    Journal Title:
    AAACE
    Journal Title Details:
    : 3
    Notes:
    Reports on promotion through local supermarkets, labor union halls, beauty parlors and sporting goods stores. Promotion included use of free coupon ad.

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