« Previous | of | Next »

Bulletins sold by machines in research study

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ballew, Ralph J. (main author)
Format:
Journal article
Publication Date:
1961-06
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, extension communication, literature, promotion, retail promotion, sales methods, sales promotion, bulletins
Notes:
Reports on promotion through local supermarkets, labor union halls, beauty parlors and sporting goods stores. Promotion included use of free coupon ad.