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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ballew, Ralph J. (author)
Format:
Journal article
Publication Date:
1961-06
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17644
Journal Title:
AAACE
Journal Title Details:
: 3
Subject Term:
advertising , extension communication , literature , promotion , retail promotion , sales methods , sales promotion , and bulletins
Notes:
Reports on promotion through local supermarkets, labor union halls, beauty parlors and sporting goods stores. Promotion included use of free coupon ad.