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    Start Over Subject Term advertising research Subject Term audience attitudes Language English

    1. A comparative analysis of hybrid car advertisements in the USA and China: desire, globalization, and environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xinghua (author)
    Format:
    Journal article
    Publication Date:
    2013-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07378
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7(4) : 512-528

    2. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Buck, Emily B. (author)
    Format:
    Journal article
    Publication Date:
    2014
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    98(2) : 37-52

    3. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07128
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 93-105

    4. Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yoon, Sukki (author), Kim, Yeonshin (author), and Baek, Tae Hyun (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08835
    Notes:
    Pages 93-105 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    5. Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Orazi, Davide C. (author), Bove, Liliana L. (author), and Lei, Jing (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08838
    Notes:
    Pages 149-166 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    6. Further evaluation of the National Dairy Board's Calcium Program and the effectiveness of calcium advertising : final report submitted to the National Dairy Promotion and Research Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author), Johnson, S.R. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
    Format:
    Report
    Publication Date:
    1988-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03732
    Notes:
    James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 50+ p.

    7. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 4-22

    8. Pro-environment advertising messages: the role of regulatory focus

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08830
    Notes:
    Pages 4-22 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    10. Status of dairy promotion evaluation research : report submitted to the National Commission on Dairy Policy and the National Dairy Promotion and Research Board; 1988 February 15

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tilley, D. (author), Ward, R. (author), Dixon, Bruce L. (author), Forker, Olan D. (author), Jensen, Helen H. (author), and Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University; Associate Professor of Economics and Head of the Food and Nutrition Policy Division, Center for Agricultural and Rural Development, Iowa State University
    Format:
    Report
    Publication Date:
    1988-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03731
    Notes:
    James F. Evans Collection, Ames, IA : Center for Agricultural and Rural Development, Iowa State University, 1988. 30 p.