Subject Term: advertising and media effectiveness / Language: English

Start Over Subject Term advertising Subject Term media effectiveness Language English

1. The country press reawakens

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Charles Morrow (author)
Format:: Journal article
Publication Date:: 1934-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02773
Journal Title:: North American Review
Journal Title Details:: 238(3) : 260-267

2. Two-thirds of residents in small towns and cities read community newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2014-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02811
Notes:: Online from National Newspaper Association, Columbia, Missouri. 3 pages.

3. Community newspaper readership remains strong - 2008/2009

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2009
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02904
Notes:: Ontario Community Newspaper Association, Canada. 27 pages.

4. Ag social media trends: industry 2012

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:: Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

5. Ag social media trends: industry 2013

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
Notes:: Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

6. Social media: the good, the bad, the ugly and the best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jacob, Clara (author)
Format:: Commentary
Publication Date:: 2014-08-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02913
Notes:: Paulsen Marketing, Sioux Falls, South Dakota. 2 pages.

7. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News releases
Publication Date:: 2014-07-18
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
Notes:: Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

8. Comparing B2B and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

9. The state of farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, John (author), Truitt, Gary (author), and McGill, Vic (author)
Format:: Journal article
Publication Date:: 2014-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04669
Journal Title:: Agri Marketing
Journal Title Details:: 52(8) : 32-34

10. The evolution of agricultural TV

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2015-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05834
Journal Title:: Agri Marketing
Journal Title Details:: 53(1) : 20-21

11. Effectiveness of a media campaign to motivate farm parents to seek child farm injury prevention information online

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ellis, Tammy M. (author), Lee, Barbara (author), Schwebel, David (author), Salzwedel, Marsha (author), Flyte, Jason (author), Heiberger, Scott (author), and Marlenga, Barbara (author)
Format:: Abstract
Publication Date:: 2015-02-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05847
Journal Title:: Journal of Agromedicine
Journal Title Details:: 19(2) : 211-212

12. The mass media and adolescent socialization: a prospective study in the context of unhealthy food advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beaudoin, Christopher E. (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05864
Journal Title:: Journalism and Mass Communication Quarterly
Journal Title Details:: 91(3) : 544-561

13. Readership of free community papers as a source of advertising information: a uses and gratifications perspective

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tsao, James C. (author) and Sibley, Stanley D. (author)
Format:: Journal article
Publication Date:: 2004
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05874
Journal Title:: Journalism and Mass Communication Quarterly
Journal Title Details:: 81(4) : 766-787

14. The next generation of farming: Best of Show-Advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2015-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06135
Journal Title:: Agri Marketing
Journal Title Details:: 53(5) : 20-21

15. Obesity, eating disorders and the media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eli, Karin (author) and Ulijaszek, Stanley (author)
Format:: Book
Publication Date:: 2014
Published:: International: Ashgate Publishing Limited, Surrey, England.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06197
Notes:: 173 pages

16. Using Facebook advertising to connect with Extension audiences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Israel, Glenn D. (author), Borger, Ruth H. (author), Greer, Kelly (author), Kelly, Susan (author), Byrum, Keri Leymaster (author), Pelham, Jennifer (author), Samuel, Norma (author), Singleton, Lloyd O. (author), Wells, Robert H. (author), and Momol, Timur (author)
Format:: Journal article
Publication Date:: 2015-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06342
Journal Title:: Journal of Extension
Journal Title Details:: 53(4) Article 4FEA10
Notes:: 7 pages.

17. History of Wallaces Farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Murphy, Donald R. (author)
Format:: Unpublished report
Publication Date:: n.d.
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06395
Notes:: Wallaces Farmer/Penton contribution to ACDC, November 2015., Typed manuscript. 16 chapters., Former editor and research director of Wallaces Farmer tracks the history of Wallaces Farmer, beginning with the first ancestor periodical started in 1853. Features editors, periodicals and topics addressed in coverage into 1918.

18. Utilizing digital media in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
Format:: Journal article
Publication Date:: 2016-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
Journal Title:: Agri Marketing
Journal Title Details:: 54(1) : 18-20

19. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Buck, Emily B. (author)
Format:: Journal article
Publication Date:: 2014
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(2) : 37-52

20. On 'being there'

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carrillat, François Anthony (author), d'Astous, Alain (author), Bellavance, François (author), and Eid, François (author)
Format:: Journal article
Publication Date:: 2015
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06892
Journal Title:: European Journal of Marketing
Journal Title Details:: 49(3/4) : 621-642

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Bibleaves

1. The country press reawakens

2. Two-thirds of residents in small towns and cities read community newspapers

3. Community newspaper readership remains strong - 2008/2009

4. Ag social media trends: industry 2012

5. Ag social media trends: industry 2013

6. Social media: the good, the bad, the ugly and the best

7. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

8. Comparing B2B and agri-marketers

9. The state of farm broadcasting

10. The evolution of agricultural TV

11. Effectiveness of a media campaign to motivate farm parents to seek child farm injury prevention information online

12. The mass media and adolescent socialization: a prospective study in the context of unhealthy food advertising

13. Readership of free community papers as a source of advertising information: a uses and gratifications perspective

14. The next generation of farming: Best of Show-Advertising

15. Obesity, eating disorders and the media

16. Using Facebook advertising to connect with Extension audiences

17. History of Wallaces Farmer

18. Utilizing digital media in agriculture

19. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

20. On 'being there'

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