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Effectiveness of a media campaign to motivate farm parents to seek child farm injury prevention information online

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ellis, Tammy M. (main author), Lee, Barbara (author), Schwebel, David (author), Salzwedel, Marsha (author), Flyte, Jason (author), Heiberger, Scott (author), Marlenga, Barbara (author)
Format:
Abstract
Publication Date:
2015-02-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, advertising, appeals (message), campaigns, children, education effects, farm journals, farm safety, Internet, mass media, media effectiveness, online services, radio, risk communication, safety, web sites