This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11399
Notes:
9 pages., Online via website., Results of a national survey among U.S. adults suggest that"divides in public opinion over food are encapsulated by how people assess the health effects of two kinds of food: organic and genetically modified (GM) foods. Americans' beliefs about food connect with their personal concerns about the role of food choices in their long term health and well-being."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08128
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 28 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D06673
Notes:
Online via Sullivan Higdon & Sink. 3 pages., News summary of a 2016 FoodThink study among U.S. consumers. Refers to upswing in consumer perception of the food industry since tracking began in 2012.
