Eastern United States consumers' purchasing intent of Florida strawberries

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor (author) and Rumble, Joy N. (author)
    Format:
    Conference paper
    Publication Date:
    2016-02
    URL:
    https://sites.google.com/a/extension.org/saasagcomm/proceedings/-2016proceedings
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08128
    Subject Term:
    attitudes, buyers, buying behavior, consumers, food, fruit, labeling, message content, marketing communication, local, intention, and strawberries
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 28 pages.

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