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Eastern United States consumers' purchasing intent of Florida strawberries

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ruth, Taylor (main author), Rumble, Joy N. (author)
Format:
Conference paper
Publication Date:
2016-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings/-2016proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, buyers, buying behavior, consumers, food, fruit, labeling, message content, marketing communication, local, intention, strawberries
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 28 pages.