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    1. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    2. Do pork producers benefit from the slogan, "Pork. The other white meat."?

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    3. My spokeschicken would make you run for your burger

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    7. R&D [research and development] versus commodity promotion: budget allocation decisions by agricultural producer associations

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    8. Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

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    10. The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

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