Returns, lags and complementaries in brand and generic advertising: the demand for peanut butter

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fletcher, Stanley M. (author) and Kaneko, Naoya (author)
    Format:
    Paper
    Publication Date:
    2007-07-29
    URL:
    http://ageconsearch.umn.edu
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27560
    Subject Term:
    advertising, commodity promotion, economics of information, food, value of information, and peanuts
    Notes:
    Paper presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. Via AgEcon Search. 11 pages.

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