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The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wohlgenant, Michael K. (main author), Piggott, Nicholas E. (author), Zhen, Chen (author), Beach, Robert H. (author)
Format:
Paper
Publication Date:
2007-05
URL:
http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=26979&ftype=.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160
Subject Term:
advertising, beef, commodity promotion, demand, education effects, expenditures, food safety, meat, poultry, promotion, pork
Notes:
Presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. 26 pages.