The impact of pork advertising on US meat demand in the presence of competing beef advertising and food safety events

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author), Piggott, Nicholas E. (author), Zhen, Chen (author), and Beach, Robert H. (author)
    Format:
    Paper
    Publication Date:
    2007-05
    URL:
    http://agecon.lib.umn.edu/cgi-bin/pdf_view.pl?paperid=26979&ftype=.pdf
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26278
    Subject Term:
    advertising, beef, commodity promotion, demand, education effects, expenditures, food safety, meat, poultry, promotion, and pork
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. 26 pages.

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