Subject Term: promotion / Journal Title: Journal of International Food and Agribusiness Marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Gary W. (author) and Capps, Oral, Jr. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 32(1) : 13-29
Notes:: 17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ghosh, Somali (author) and Williams, Gary W. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10578
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 28(4) : 373-393
Notes:: 22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epperson, J.E. (author)
Format:: Journal article
Publication Date:: 2005
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30550
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 18(3/4) : 85-101

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stanton, John L. (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 15(1/2) : 137-152
Notes:: Via UI electronic subscription.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
Format:: Journal article
Publication Date:: 2001-04
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 12(3) : 1-26

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