- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
- Format:
- Journal article
- Publication Date:
- 2001-04
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- 12(3) : 1-26
- Subject Term:
- advertising, agribusiness, coupon promotion, exports, food, fruit, horticulture, incentives, international trade, promotion, sales methods, sales promotion, vegetables, marketing communication, agri-marketing, and brands
