Subject Term: commodity promotion / Journal Title: American Journal of Agricultural Economics

1. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
Format:: Journal article
Publication Date:: 2007-07-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
Journal Title:: American Journal of Agricultural Economics
Notes:: Appendices. 12 pages., Supplementary materials to an article named in the title.

2. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511

3. Evaluating generic milk promotion effectiveness with an imperfect competition model

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
Format:: Journal article
Publication Date:: 1994
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 76(2) : 296-302

4. Distribution of gains from research and promotion in multi-stage production systems: the case of the U.S. beef and pork industries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wohlgenant, M.K. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14822
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 75 : 642-651

5. The impacts of brand and generic advertising on meat demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schroeder, Ted C. (author) and Brester, G.W. (author)
Format:: Journal article
Publication Date:: 1995-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16666
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77 : 969-979

6. Generic advertising and product differentiation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Crespi, John M. (author) and Marette, Stephan (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19664
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 84(3) : 691-701

7. Advertising evaluation and cross-sectional data aggregation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Chung, Chanjin (author)
Format:: Journal article
Publication Date:: 2002-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19665
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 84(3) : 800-806

8. Distributional impacts of generic advertising on related commodity markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Miao, Y. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22129
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 82(3) : 672-678

9. Advertising, information, and product quality : the case of butter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 73 (4) : 1195-1203
Notes:: This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

10. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 79(3) : 825-837

11. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:: Journal article
Publication Date:: 1995-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511

12. Demand response to advertising in the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
Format:: Journal article
Publication Date:: 1996-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 78(2) : 268-279

13. Dynamic model of fresh fruit promotion: a household production approach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Timothy J. (author)
Format:: Journal article
Publication Date:: 1999-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10365
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <81: 195-211>
Notes:: City, Utah

14. Irreversibility in advertising-demand response functions: an application to milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Kamp, Philip R. Vande (author)
Format:: Journal article
Publication Date:: 1999-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10395
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <81(2): 385-396>

15. Distribution of gains from research and promotion in multistage production systems: Reply

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wohlgenant, Michael K. (author)
Format:: Journal article
Publication Date:: 1999-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11054
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <81(3):598-600>
Notes:: Call No.: 630.5JOF (ACES)

16. Optimal temporal policies in fluid milk advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Vande Kamp, P.R. (author)
Format:: Journal article
Publication Date:: 2000-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11687
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <82(2): 271-286>

17. A pooled cross section time series model of coupon promotions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, J.E. (author) and Ward, R.W. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00302
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 60(3): 393-401
Notes:: Phase1

18. Revisiting the advertising - concentration issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behr, Robert M. (author), Ward, R.W. (author), and University of Florida; University of Florida
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00634
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 62(1) : 113-117
Notes:: AgComm Teaching

19. Generic fluid milk advertising, demand expansion, and supply response : the case of New York City

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, Olan D. (author), Liu, Donald J. (author), and Cornell University, Department of Agricultural Economics; Cornell University, Department of Agricultural Economics
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03014
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 70(2) : 229-236
Notes:: James F. Evans Collection

Bibleaves

1. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

2. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

3. Evaluating generic milk promotion effectiveness with an imperfect competition model

4. Distribution of gains from research and promotion in multi-stage production systems: the case of the U.S. beef and pork industries

5. The impacts of brand and generic advertising on meat demand

6. Generic advertising and product differentiation

7. Advertising evaluation and cross-sectional data aggregation

8. Distributional impacts of generic advertising on related commodity markets

9. Advertising, information, and product quality : the case of butter

10. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

11. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

12. Demand response to advertising in the Australian meat industry

13. Dynamic model of fresh fruit promotion: a household production approach

14. Irreversibility in advertising-demand response functions: an application to milk

15. Distribution of gains from research and promotion in multistage production systems: Reply

16. Optimal temporal policies in fluid milk advertising

17. A pooled cross section time series model of coupon promotions

18. Revisiting the advertising - concentration issue

19. Generic fluid milk advertising, demand expansion, and supply response : the case of New York City

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