A pooled cross section time series model of coupon promotions

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, J.E. (author) and Ward, R.W. (author)
    Format:
    Journal article
    Publication Date:
    1978
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00302
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    60(3): 393-401
    Subject Term:
    advertising, buying behavior, commodity promotion, consumer economics, and sales methods
    Notes:
    Phase1

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