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The impacts of brand and generic advertising on meat demand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schroeder, Ted C. (author) and Brester, G.W. (author)
Format:
Journal article
Publication Date:
1995-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16666
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
77 : 969-979
Subject Term:
advertising
,
buyer behavior
,
buying behavior
,
commodity promotion
,
consumption
, and
meat
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