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Start Over Subject Term generic advertising Journal Title Agribusiness

1. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Halliburton, K. (author) and Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14797
Journal Title:: Agribusiness
Journal Title Details:: 11(3) : 207-221

2. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goddard, E.W. (author) and Chye, K.M. (author)
Format:: Journal article
Publication Date:: 1994
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14793
Journal Title:: Agribusiness
Journal Title Details:: 10(2) : 145-166

3. Commodity supply response to a producer-financed advertising program: the California avacado industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carman, H.F. (author) and Green, R.D. (author)
Format:: Journal article
Publication Date:: 1993
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14794
Journal Title:: Agribusiness
Journal Title Details:: 9(6) : 605-621

4. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

5. Lag structures in commodity advertising research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, J.Y. (author) and Brown, M.G. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 143-154

6. Measuring exposure to advertising: a look at gross rating points

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H.W. (author) and Chang, H.S. (author)
Format:: Journal article
Publication Date:: 1992
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
Journal Title:: Agribusiness
Journal Title Details:: 8(5) : 413-423