Journal Title: Agri Marketing - Bibleaves Search Results

2001. Conventions & meetings : agribusinesses' National Sales Meetings (some facts and figures from Agri Marketing's survey results)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02847
Journal Title:: Agri Marketing
Journal Title Details:: 26(4) : 24
Notes:: James F. Evans Collection

2002. Top 150 print advertisers : ag ad dollars still slipping (ag companies cut 1987 spending on print advertising by 1.7%)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02848
Journal Title:: Agri Marketing
Journal Title Details:: 26(4) : 57-59
Notes:: James F. Evans Collection

2003. The 1985 Starch FARMS study - is there a controversy? (part II)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stober, Mark A. (author / Stober and Warwick, Alexandria, VA) and Stober and Warwick, Alexandria, VA
Format:: Journal article
Publication Date:: 1985-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02857
Journal Title:: Agri Marketing
Journal Title Details:: 23(5) : 130-135
Notes:: See C00920 for part I of the article

2004. Readers react to tv pesticide advertising issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03015
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 22-23
Notes:: James F. Evans Collection

2005. Broadcasters sharpen their skills : broadcasters need to be well-versed in business and journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Modlin, Dan (author / editor of Rural Radio Network, New Palestine, IN) and editor of Rural Radio Network, New Palestine, IN
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03016
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 48-51
Notes:: James F. Evans Collection; Hays

2006. From MARS to family farm : Du Pont / Mojo appeal to the mind and the heart (Midwest Agronomic Report Service)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haslam, Scott (author / Media Director for Mojo Advertising and Public relations, Houston) and Media Director for Mojo Advertising and Public relations, Houston
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03017
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 52-55
Notes:: James F. Evans Collection

2007. Checkered past, bright future: farm broadcasters are finding additional ways to serve farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Might, Charles F. (author / Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI) and Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03018
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 56-58
Notes:: James F. Evans Collection; Hays

2008. Finding a spot on the airwaves : Florida farm network gives listeners news they've longed to hear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Associate Editor, Agri Marketing) and Associate Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03019
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 60-63
Notes:: James F. Evans Collection; Hays

2009. Ag's influencer : third-party testing, programs serve as information source to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Mary (author / Associate Editor, Agri Finance) and Associate Editor, Agri Finance
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03029
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 30-31
Notes:: James F. Evans Collection

2010. Farm shows -- a place for everything : agribusiness can find a world of opportunities at exposition centers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Associate Editor, Agri Marketing) and Associate Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03030
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 46, 47, 62
Notes:: James F. Evans Collection

2011. Farm shows -- changing attitudes : farm shows become more business oriented

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zimmerman, David (author / Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC) and Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03031
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 48, 49
Notes:: James F. Evans Collection

2012. Farm shows -- sales leads are truly seeds of sales : how to get the most out of your farm show sales lead

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erschik, Richard W. (author / Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL) and Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03032
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 50
Notes:: James F. Evans Collection

2013. Planning for herbicide purchases : recent survey reveals time frame of producer brand selection

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03041
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 31
Notes:: James F. Evans Collection

2014. Add tele- to the marketing mix : four case histories of successful programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 40, 46-47
Notes:: James F. Evans Collection

2015. Flying below the radar : profits come from well-designed 'back-end' programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 32, 36
Notes:: James F. Evans Collection

2016. Sowing seeds of confidence : DeKalb dealers develop positive image of product

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritchard, Robert (author / Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL) and Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03044
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 42-43
Notes:: James F. Evans Collection

2017. New era, new deal : dealer / manufacturer relations changing in farm equipment industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fogarty, Bill (author / Editor, Farm Press Publications' Implement and Tractor Magazine) and Editor, Farm Press Publications' Implement and Tractor Magazine
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03045
Journal Title:: Agri Marketing
Journal Title Details:: 26(9) : 48-49
Notes:: James F. Evans Collection

2018. Gone with the whim : where have the once-famous ag ad agencies gone?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / University of Nebraska, Lincoln, NE) and University of Nebraska, Lincoln, NE
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03069
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 58, 60
Notes:: James F. Evans Collection

2019. Reaching the top : what it takes to keep ag ad agencies successful

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03070
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 40-42
Notes:: James F. Evans Collection

2020. Top 50 ag agencies (1988 top ag advertising agencies in U.S.)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03071
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 44, 48, 50
Notes:: James F. Evans Collection

2021. Top 10 ag PR agencies (1988 top ag PR agencies in U.S.)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03072
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 50, 52
Notes:: James F. Evans Collection

2022. Top 5 Canadian (1988 top ag advertising agencies in Canada)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03073
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 52
Notes:: James F. Evans Collection

2023. How an agency promotes itself : an inside look at The John Volk Co

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Volk, John (author / President, The John Volk Co., Chicago) and President, The John Volk Co., Chicago
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03074
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 54, 56
Notes:: James F. Evans Collection

2024. Farmers talk directly to Detroit : farm industry news-sponsored truck rodeo provides important communication link

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olson, James (author / Promotions Manager, Webb Publishing Co., St. Paul, MN) and Promotions Manager, Webb Publishing Co., St. Paul, MN
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03075
Journal Title:: Agri Marketing
Journal Title Details:: 26(10) : 66, 67, 69
Notes:: James F. Evans Collection

2025. TV or not TV, that is the question : NAMA chapter hosts ag-chem exec panel discussion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brent, Alexis (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03076
Journal Title:: Agri Marketing
Journal Title Details:: 26 (10) : 70, 74, 75, 78
Notes:: James F. Evans Collection

2026. Agri marketing asks ... Starch president about the intricacies of the new FARMS (Farm Audience Readership Measurement Service) study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Jay (author / President, Starch INRA Hooper Inc., Mamaroneck, NY) and President, Starch INRA Hooper Inc., Mamaroneck, NY
Format:: Journal article
Publication Date:: 1989-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03248
Journal Title:: Agri Marketing
Journal Title Details:: 27(2) : 26-27
Notes:: James F. Evans Collection

2027. Producers plow $$ into promotion : domestic and foreign markets, new profit opportunities targeted

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Mary (author / Associate Editor, Agri Finance) and Associate Editor, Agri Finance
Format:: Journal article
Publication Date:: 1989-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03249
Journal Title:: Agri Marketing
Journal Title Details:: 27(2) : 30-32, 62
Notes:: James F. Evans Collection

2028. From books to bytes : transition is well under way for progressive research supplies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gantner III, George (author), Lipovsky, Ronald (author), and Agricultural / Industrial Division, Maritz Marketing Research Inc., St. Louis County, MO; Agricultural / Industrial Division, Maritz Marketing Research Inc., St. Louis County, MO
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03343
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 48-51
Notes:: James F. Evans Collection

2029. Adding an edge : telemarketing provides direct, personal contact with consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stines, Scott (author / Central Region Vice President of Marketing and Sales, Teleconnect USA Data Base Marketing Co., Cedar Rapids, IA) and Central Region Vice President of Marketing and Sales, Teleconnect USA Data Base Marketing Co., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03344
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 52-54
Notes:: James F. Evans Collection

2030. Let's demilitarize agri-marketing : customers don't deserve to be 'targets' or to be 'rifled'

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiese, Dan (author / President, Dan Wiese Market & Research Direction, Cedar Rapids, IA) and President, Dan Wiese Market & Research Direction, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03345
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 56
Notes:: James F. Evans Collection

2031. Marketing research suppliers (directory)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03346
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 57
Notes:: James F. Evans Collection

2032. Using 800-numbers in print ads : here's how to integrate them in your marketing program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mount, Anita (author / Manager of Direct Marketing, Bader Rutter & Associates Inc., Brookfield, WI) and Manager of Direct Marketing, Bader Rutter & Associates Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03347
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 58-59
Notes:: James F. Evans Collection

2033. Ag week tv special unites industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03348
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 70
Notes:: James F. Evans Collection

2034. A calculated effort : teamwork essential to produce marketing strategy during drought

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wolfe, Cheryl (author)
Format:: Journal article
Publication Date:: 1989-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03349
Journal Title:: Agri Marketing
Journal Title Details:: 27(3) : 60, 64
Notes:: James F. Evans Collection

2035. Learning the numbers game : advertisers are getting in tune with the farm audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Might, Charles (author / Executive Sales/Marketing Director, National Association of Farm Broadcasters) and Executive Sales/Marketing Director, National Association of Farm Broadcasters
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03589
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 26
Notes:: James F. Evans Collection

2036. The changing face of farm radio : today's broadcasters focus on economics and market analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oppold, Mark (author / Director of Broadcast Services, The Helming Group Inc., Shawnee Mission, KS) and Director of Broadcast Services, The Helming Group Inc., Shawnee Mission, KS
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03590
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 28, 30
Notes:: James F. Evans Collection

2037. Making memorable moments : cut through the clutter and zing the zapper with creative broadcast ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hockman, Jeb (author / Advertising Manager, Southern States Cooperative Inc., Richmond, VA) and Advertising Manager, Southern States Cooperative Inc., Richmond, VA
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03591
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 32, 34
Notes:: James F. Evans Collection

2038. Rating ag-chem television ads : midwest farmers critique competing commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Westphalen, Mary (author / Senior Research Analyst, Jefferson Davis Associates Inc., Cedar Rapids, IA) and Senior Research Analyst, Jefferson Davis Associates Inc., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03592
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 39-40
Notes:: James F. Evans Collection

2039. Analyzing the audience : how farmers use radio is becoming crystal clear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zaworski, Frank (author / President, Zaworski & Co., St. Paul, MN) and President, Zaworski & Co., St. Paul, MN
Format:: Journal article
Publication Date:: 1989-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03593
Journal Title:: Agri Marketing
Journal Title Details:: 27(6) : 44, 46, 48-49
Notes:: James F. Evans Collection

2040. Answering the ad experts : be prepared for questions during the creative presentation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davies, Evan (author / Account Supervisor, NKH&W Marketing Communications Inc., Kansas City) and Account Supervisor, NKH&W Marketing Communications Inc., Kansas City
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03617
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 50, 60
Notes:: James F. Evans Collection

2041. Cost considerations : new technology brings about agency compensation questions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wirthwein, Chris (author / Chief Executive Officer, The Majestic Group Inc., Indianapolis) and Chief Executive Officer, The Majestic Group Inc., Indianapolis
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C03618
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 52-53
Notes:: James F. Evans Collection

2042. How valuable are dealer meetings? (four viewpoints on the value of dealer meetings)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lane, Mick (author / Free-lance Writer, Ankeny, Iowa) and Free-lance Writer, Ankeny, Iowa
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03619
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 64-66
Notes:: James F. Evans Collection

2043. Top ag ad agencies (1988)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03620
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 42, 44, 46-48
Notes:: James F. Evans Collection

2044. Top ag pr agencies (1988)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1989-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03621
Journal Title:: Agri Marketing
Journal Title Details:: 27(4) : 48
Notes:: James F. Evans Collection

2045. International marketing management : placing promotional programs at employees' fingertips worldwide

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Laine-Felts, Deborah (author / Manager of Business Development, MicroColor International, Midland Park, NJ) and Manager of Business Development, MicroColor International, Midland Park, NJ
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03644
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 30
Notes:: James F. Evans Collection

2046. Humor in ag advertising? What a joke!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / University of Nebraska, Lincoln) and University of Nebraska, Lincoln
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03645
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 48
Notes:: James F. Evans Collection

2047. It's baaaack : the award-winning weed returns in a follow-up campaign from FMC and The Martin Agency

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Humphreys, Brenda (author / Free-lance Writer, Richmond, VA) and Free-lance Writer, Richmond, VA
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03646
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 102-104, 106, 108, 114
Notes:: James F. Evans Collection

2048. King-size kernels grow on a barn : creative corn promotion adds new twist to old-fashioned advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sanchez, Theresa (author / Assistant Account Executive, William R. Biggs/Glimore Associates, Kalamazoo, MI) and Assistant Account Executive, William R. Biggs/Glimore Associates, Kalamazoo, MI
Format:: Journal article
Publication Date:: 1989-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03647
Journal Title:: Agri Marketing
Journal Title Details:: 27(5) : 110, 112
Notes:: James F. Evans Collection

2049. How do dealers use cooperative advertising?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Roger (author), Lane, Mick (author), Sjogren, Denny (author), Smith, John (author), Walters, Don (author), and Sjogren: Advertising Manager of Agricultural Products, The New Northrup King, Minneapolis; Walters: Walters' AgriCenter, Algoma, WI; Smith: Director of Marketing, M&W Gear Co., Gibson City, IL; Anderson: Anderson's Garage, Falmouth, KY; Lane: Free-Lance Writer, Ankeny, IA
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03749
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 20-21
Notes:: James F. Evans Collection

2050. The animal rights issue - Part II : what agribusiness is doing to maintain a viable animal agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lane, Mick (author)
Format:: Journal article
Publication Date:: 1989
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03750
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 28-31, 33
Notes:: James F. Evans Collection

2051. Stealing the show : live entertainment can add to a company's success at farm shows

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03751
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 53-55
Notes:: James F. Evans Collection

2052. The 3-D advantage : here's a model way to prevent trade show exhibit problems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiken, Ralph (author / Principal, Wiken & Wilder, Chicago) and Principal, Wiken & Wilder, Chicago
Format:: Journal article
Publication Date:: 1987-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03752
Journal Title:: Agri Marketing
Journal Title Details:: 27(7) : 56-57, 66
Notes:: James F. Evans Collection

2053. Common direct marketing mistakes : ways to avoid a downfall with this marketing technique

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cline, Robert (author / Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA) and Senior Vice President, Creswell, Munsell, Fultz & Zirbel Inc., Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1987-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03792
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 58, 60-61
Notes:: Hanne

2054. Unraveling the pesticide tv ad dilemma : ag-chem marketers need to weigh all factors involved

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abramowitz, Steven G. (author / Group Vice President, Vitt Media International Inc., New York) and Group Vice President, Vitt Media International Inc., New York
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03833
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 8
Notes:: James F. Evans Collection

2055. The motivation market : eighth annual survey reveals agribusiness spending trends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03834
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 40-42, 46
Notes:: James F. Evans Collection

2056. From type to tape : this media marriage keeps swine producers informed

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Giitter, Tom (author / Agricultural Field Editor, Bozell Inc., Chicago) and Agricultural Field Editor, Bozell Inc., Chicago
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03835
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 66-70
Notes:: James F. Evans Collection

2057. Turning to television : Farm-Oyl taps tv to energize dealers and broaden markets

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Volden, Bob (author / President, Mr. Bob, St. Paul, MN) and President, Mr. Bob, St. Paul, MN
Format:: Journal article
Publication Date:: 1989-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03836
Journal Title:: Agri Marketing
Journal Title Details:: 27(8) : 80-81
Notes:: James F. Evans Collection

2058. Farm show profile survey developed : NAFSC and FEMA joint effort produces useful tool for both groups

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03932
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 62-63
Notes:: Hanne

2059. Making the most of co-op advertising : effective programs require teamwork between companies and dealers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunt, Cecil M. (author / President, Hunt Marketing Inc., Mequon, WI) and President, Hunt Marketing Inc., Mequon, WI
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03961
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 42

2060. Using the right ingredients : advertising testing determines which media and offers work best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Damrow, Dick (author / Executive Vice President, Carmichael Lynch Direct, Minneapolis) and Executive Vice President, Carmichael Lynch Direct, Minneapolis
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03962
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 44

2061. The ag media planner picture : survey reveals background, income, job satisfaction

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Managing Editor, Agri Marketing) and Managing Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03963
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 74-75

2062. Making honesty a policy : new standards of integrity reveal ag editor's commitment to ethics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Gene (author / President, American Agricultural Editors' Association; Managing Editor, Successful Farming) and President, American Agricultural Editors' Association; Managing Editor, Successful Farming
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03964
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

2063. New use for an old electronic tool: videos enhance direct communication with farmer-customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thompson, Mary (author / Contributing Editor, Agri Marketing) and Contributing Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03965
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 50-58

2064. Big things come in small packages : direct-response postcards help marketers get their message to the customer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haas, Nancy (author / National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL) and National Sales Manager, Agri Mart Direct-Response Postcard Mailings, Lincolnwood, IL
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03966
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) 302 : 60-61

2065. Lessons to live by : three ag companies join together to teach farm families about on-the-job safety

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zimprich, Gregory (author / Assistant Account Executive, Miller Meester Advertising, Minneapolis) and Assistant Account Executive, Miller Meester Advertising, Minneapolis
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03976
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 30-31
Notes:: James F. Evans Collection

2066. Captivating their customers : how one seed company uses field days and crop clinics to tell its story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McHone-Pierce, Meredith (author / Communications Manager, Garst Seed Co., Coon Rapids, IA) and Communications Manager, Garst Seed Co., Coon Rapids, IA
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03977
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 48-49
Notes:: James F. Evans Collection

2067. Move over, Max Headroom : make way for a new communications tool for business meetings - interactive

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dobinski, Richard (author / Account Assistant, Coole & McVoy Inc., Minneapolis) and Account Assistant, Coole & McVoy Inc., Minneapolis
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03978
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 50-51
Notes:: James F. Evans Collection

2068. Everything old is new again : capitalizing on the craze over antique tractors, Du Pont creates the classic tractor collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harvey, John (author / Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE) and Communications Programs Manager, Du Pont Agricultural Products, Wilmington, DE
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03979
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 52-53
Notes:: James F. Evans Collection

2069. Reflecting on the Alar situation : lessons learned from the crisis by one who served in the trenches

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clayton, Deborah (author / Free-lance Agricultural Writer, Philadelphia) and Free-lance Agricultural Writer, Philadelphia
Format:: Journal article
Publication Date:: 1989-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03980
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 66, 70
Notes:: James F. Evans Collection

2070. An agency perspective on editorial integrity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:: Journal article
Publication Date:: 1989-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Journal Title:: Agri Marketing
Journal Title Details:: 27(9) : 78-79

2071. Sharing the wealth : funds for company-sponsored publications come from many sources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fosshage, Neal (author / Account Manager, Fieldhagen Publishing Inc., St Paul, MN) and Account Manager, Fieldhagen Publishing Inc., St Paul, MN
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04063
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 50-51
Notes:: James F. Evans Collection

2072. Getting a good idea going : a firsthand look at how Gehl launched its customer/dealer magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Peterson, Rich (author / Account Supervisor, The Brady Co., Menomonee Falls, WI) and Account Supervisor, The Brady Co., Menomonee Falls, WI
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04064
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 52-54
Notes:: James F. Evans Collection

2073. Scoring a database hit : creating a good list is key to custom publishing victory

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tennant, Patty (author / List Retail Manager, Farmer Data Bank, Bloomington, MN) and List Retail Manager, Farmer Data Bank, Bloomington, MN
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04065
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 55
Notes:: Farm Family America, James F. Evans Collection

2074. Procuring printing perfection : organization and understanding of the process averts catalog catastrophes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Arnam,Patrick (author / President, Heartland Press, Spencer, IA) and President, Heartland Press, Spencer, IA
Format:: Journal article
Publication Date:: 1990-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04066
Journal Title:: Agri Marketing
Journal Title Details:: 28 (2) : 56-57
Notes:: James F. Evans Collection

2075. Back to basics : maximizing response rates leads to solid research results (marketing research, survey)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Christine S. (author / President, Horace Kelly and Associates, Winston-Salem, NC) and President, Horace Kelly and Associates, Winston-Salem, NC
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04089
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 22-24
Notes:: James F. Evans Collection

2076. Hitting the bull's eye : focus groups allow companies to take proper aim in the marketplace (marketing research)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author / President, Gene Kroupa and Associates, Madison, WI) and President, Gene Kroupa and Associates, Madison, WI
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04090
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 25-29
Notes:: James F. Evans Collection. Eugene A. Kroupa Collection.

2077. Probing producer preference : conjoint analysis reveals how specific product features impact buying habits (marketing research)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Longfellow, Dale (author / President, Rockford Research, St Paul, MN) and President, Rockford Research, St Paul, MN
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04091
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 30-31
Notes:: James F. Evans Collection

2078. Becoming a classic : Hoard's Dairyman Cow Judging Contest craze carries on for 60 years

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gresham, Jim (author / Account Manager, Ken Schmidt Co Inc, Milwaukee) and Account Manager, Ken Schmidt Co Inc, Milwaukee
Format:: Journal article
Publication Date:: 1990-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04092
Journal Title:: Agri Marketing
Journal Title Details:: 28(3) : 46-47
Notes:: James F. Evans Collection

2079. Agribusiness under attack : the industry needs to rally to confront the enemy - whoever it may be

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Agri Marketing Staff (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04199
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 22-24
Notes:: James F. Evans Collection

2080. The state of the ag media : new technology is shaping the way messages are delivered to the farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04200
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 31-32, 37
Notes:: James F. Evans Collection

2081. Just the facts, ma'ma : radio spots utilize humor to address a sensitive issue

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Agri Marketing Staff (author)
Format:: Journal article
Publication Date:: 1990-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04201
Journal Title:: Agri Marketing
Journal Title Details:: 28(5) : 94-95, 111
Notes:: James F. Evans Collection

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