Making the most of co-op advertising : effective programs require teamwork between companies and dealers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunt, Cecil M. (author / President, Hunt Marketing Inc., Mequon, WI) and President, Hunt Marketing Inc., Mequon, WI
    Format:
    Journal article
    Publication Date:
    1989-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03961
    Journal Title:
    Agri Marketing
    Journal Title Details:
    27(9) : 42
    Subject Term:
    communities, rural areas, rural communities, rural people, television, television viewing, urban areas, and television programs

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