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    Start Over Subject Term promotion Journal Title Agri Marketing

    51. If it's worth doing, it's worth over-doing: Burrus Hybrids earns success with the fundamentals of marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2006-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23845
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(2) : 46, 48, 50
    Notes:
    Features the marketing approach of Burrus Hybrids, Arenzville, Illinois.

    56. Making the most of trade shows

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fox, David (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18383
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 28-29
    Notes:
    Describes use of a trade show theme, "Accelerate performance," to promote an inoculant for soybeans and other legumes. Featured a contest that allowed farmers at the show to "experience the thrills and chills of being a professional race car driver by racing against each other via a stockcar simulator."

    60. Marketing with issues : two prime examples reveal strategies for building customer trust

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gahm, Thomas (author / Director of public relations, Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-10
    Published:
    USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06353
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (9) : 36-7
    Notes:
    James F. Evans Collection