Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.
Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
Format:
Journal article
Publication Date:
2016-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
Posted at http://www.agrimarketing.com/show_story.php?id=45209, Representatives of three agricultural marketers describe their expectations and measures of agency success.
Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
Format:
Journal article
Publication Date:
2008-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
Format:
Journal article
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169
Features the development of the former Creswell, Munsell, Fultz & Zirbel, a respected agricultural advertising and public relations agency based in Iowa.
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
