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Technology trends in broadcasting

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Provenmire, Jeremy (main author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, audience analysis, audience research, farm journals, information services, Internet, investments, media selection, newsletters, online services, public relations, radio, research needs, rural broadcasting, rural broadcasts, satellite, technological advancement, web sites, information technology, marketing communication
Notes:
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.