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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Provenmire, Jeremy (author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24775
Journal Title:
Agri Marketing
Journal Title Details:
44(8) : 30-32
Subject Term:
advertising , audience analysis , audience research , farm journals , information services , Internet , investments , media selection , newsletters , online services , public relations , radio , research needs , rural broadcasting , rural broadcasts , satellite , technological advancement , web sites , information technology , and marketing communication
Notes:
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.