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    Start Over Publication Year 1988 Journal Title Agri Marketing

    1. 25 years of Canadian marketing : development of Canadian agribusiness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cameron, James R. (author / Foster Advertising Limited, Winnipeg, Canada) and Foster Advertising Limited, Winnipeg, Canada
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02758
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 28-32
    Notes:
    James F. Evans Collection

    2. 25 years of ag advertising : singing birds and smutty jokes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Kenrick Advertising, Inc., St. Louis) and Kenrick Advertising, Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02755
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 20
    Notes:
    James F. Evans Collection

    3. 25 years of audio-visual : changes in A/V communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Charlton, James (author / Charlton Photos/Video Productions, Mequon, WI) and Charlton Photos/Video Productions, Mequon, WI
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02760
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 48-50
    Notes:
    James F. Evans Collection

    4. 25 years of broadcast : catering to the farmers' needs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Dix (author / National Association of Farm Broadcasters) and National Association of Farm Broadcasters
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02757
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 24-26
    Notes:
    James F. Evans Collection

    5. 25 years of direct marketing : a growing medium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hennerberg, Gary D. (author / Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA) and Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02756
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(3, Part 2) : 22
    Notes:
    James F. Evans Collection

    7. Add tele- to the marketing mix : four case histories of successful programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 40, 46-47
    Notes:
    James F. Evans Collection

    8. Ag media : new players in an old game (new communications vehicles are finding a niche)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howell, Richard A. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02748
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(1) : 42, 43, 56
    Notes:
    James F. Evans Collection

    9. Ag's influencer : third-party testing, programs serve as information source to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Mary (author / Associate Editor, Agri Finance) and Associate Editor, Agri Finance
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03029
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(7) : 30-31
    Notes:
    James F. Evans Collection

    10. Best in the field : companies pour big bucks into winning corn-yield contests

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02747
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(1) : 32-38
    Notes:
    James F. Evans Collection

    11. Broadcasters sharpen their skills : broadcasters need to be well-versed in business and journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Modlin, Dan (author / editor of Rural Radio Network, New Palestine, IN) and editor of Rural Radio Network, New Palestine, IN
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03016
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 48-51
    Notes:
    James F. Evans Collection; Hays

    12. Checkered past, bright future: farm broadcasters are finding additional ways to serve farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Might, Charles F. (author / Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI) and Executive Director of the Sales/Marketing Division of the National Association of Farm Broadcasters, Racine, WI
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03018
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 56-58
    Notes:
    James F. Evans Collection; Hays

    14. Creating an effective ad : establishing its objective is the first step

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Richard (author / Readex Inc., St. Paul, MN) and Readex Inc., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02764
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 56-58
    Notes:
    James F. Evans Collection

    15. Farm shows -- a place for everything : agribusiness can find a world of opportunities at exposition centers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author / Associate Editor, Agri Marketing) and Associate Editor, Agri Marketing
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03030
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(7) : 46, 47, 62
    Notes:
    James F. Evans Collection

    16. Farm shows -- changing attitudes : farm shows become more business oriented

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimmerman, David (author / Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC) and Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(7) : 48, 49
    Notes:
    James F. Evans Collection

    17. Farm shows -- sales leads are truly seeds of sales : how to get the most out of your farm show sales lead

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erschik, Richard W. (author / Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL) and Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03032
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(7) : 50
    Notes:
    James F. Evans Collection

    18. Farmers talk directly to Detroit : farm industry news-sponsored truck rodeo provides important communication link

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Olson, James (author / Promotions Manager, Webb Publishing Co., St. Paul, MN) and Promotions Manager, Webb Publishing Co., St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03075
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(10) : 66, 67, 69
    Notes:
    James F. Evans Collection

    19. Finding a spot on the airwaves : Florida farm network gives listeners news they've longed to hear

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author / Associate Editor, Agri Marketing) and Associate Editor, Agri Marketing
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03019
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 60-63
    Notes:
    James F. Evans Collection; Hays

    20. Flying below the radar : profits come from well-designed 'back-end' programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Executive Vice President, Miller Meester Advertising Inc., Minneapolis) and Executive Vice President, Miller Meester Advertising Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03043
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 32, 36
    Notes:
    James F. Evans Collection

    21. From MARS to family farm : Du Pont / Mojo appeal to the mind and the heart (Midwest Agronomic Report Service)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haslam, Scott (author / Media Director for Mojo Advertising and Public relations, Houston) and Media Director for Mojo Advertising and Public relations, Houston
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03017
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 52-55
    Notes:
    James F. Evans Collection

    22. Gone with the whim : where have the once-famous ag ad agencies gone?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / University of Nebraska, Lincoln, NE) and University of Nebraska, Lincoln, NE
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03069
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(10) : 58, 60
    Notes:
    James F. Evans Collection

    23. History of rural radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cohen, Michael (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09859
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 48
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    24. How an agency promotes itself : an inside look at The John Volk Co

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Volk, John (author / President, The John Volk Co., Chicago) and President, The John Volk Co., Chicago
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03074
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(10) : 54, 56
    Notes:
    James F. Evans Collection

    25. How can broadcasters best serve advertisers?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Masterson, J. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09857
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    26. In search of measurement : six simple techniques to rate your PR program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Gary (author / Morgan & Myers, Jefferson, WI) and Morgan & Myers, Jefferson, WI
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02768
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 30-34
    Notes:
    James F. Evans Collection

    28. In-house vs. out-of-house : gauging when to go it alone or call on a research supplier

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Longfellow, Dale (author / Rockwood Research, St. Paul, MN) and Rockwood Research, St. Paul, MN
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02770
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 64
    Notes:
    James F. Evans Collection

    29. Marketing masterpiece : Scepter, keep the message simple, let the product sell itself

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02767
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 36-38
    Notes:
    James F. Evans Collection

    30. New era, new deal : dealer / manufacturer relations changing in farm equipment industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fogarty, Bill (author / Editor, Farm Press Publications' Implement and Tractor Magazine) and Editor, Farm Press Publications' Implement and Tractor Magazine
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03045
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 48-49
    Notes:
    James F. Evans Collection

    33. Put to the test : the role research plays in the advertising game

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author), Wiese, Dan (author), and Teague: Fletcher/Mayo/Associates Inc., St. Joseph, MO; Wiese: Wiese Market & Research Direction, Cedar Rapids, IA
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02763
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 60-61
    Notes:
    James F. Evans Collection

    35. Read 'em and weep : is it the readers or the researchers who need studying?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02749
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(1) : 49
    Notes:
    James F. Evans Collection

    37. Sowing seeds of confidence : DeKalb dealers develop positive image of product

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pritchard, Robert (author / Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL) and Manager, Pr/Publications, DeKalb-Pfizer Genetics, DeKalb, IL
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03044
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 42-43
    Notes:
    James F. Evans Collection

    40. The key to a secure future : companies rely on research to help them have a prosperous tomorrow

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02765
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 54-59
    Notes:
    James F. Evans Collection

    47. What determines the cost of advertising in farm broadcasting?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kummerow, G. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09856
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    48. What do you consider when buying farm radio?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stadlen, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 44
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    49. When should you use farm broadcast?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmid, D. (author)
    Format:
    Journal article
    Publication Date:
    1988-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09855
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(6) : 38
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

    50. When the corn falls : how the Dyfonate commercials were created

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ziller, David (author / Saatchi & Saatchi Wegener, New York) and Saatchi & Saatchi Wegener, New York
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02766
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 46-47
    Notes:
    James F. Evans Collection