Publication Year: 1979 / Subject Term: farmers / Journal Title: Advertising Age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritzker, Margie (author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:: Advertising Age
Journal Title Details:: 50(51) : S9, 11
Notes:: Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gage, Theodore J. (author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:: Advertising Age
Journal Title Details:: 50(51) : S-1, 3, 4
Notes:: Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Neher, Jacques (author)
Format:: Journal article
Publication Date:: 1979-08-20
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18434
Journal Title:: Advertising Age
Journal Title Details:: 50(35) : 33
Notes:: Results of early tests of gasohol at the pump. Already the nation's corn farmers have formed a group to promote the usage of alcohol. Gasohol is currently being sold in 28 states.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shapiro, Leo J. (author) and Bombach, Dwight (author)
Format:: Journal article
Publication Date:: 1979-03-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
Journal Title:: Advertising Age
Journal Title Details:: 50(13) : S2
Notes:: Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robertson, M. James (author)
Format:: Journal article
Publication Date:: 1979-05-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
Journal Title:: Advertising Age
Journal Title Details:: 50(19) : S
Notes:: Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.

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