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2. The "fit" of farm publications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rupp, Robert G. (author)
- Format:
- Speech
- Publication Date:
- 1967-03-29
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10712
- Notes:
- 13 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes how well today's farm publications fit the needs of modern agriculture.
3. The method or appeal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McKelvie, S. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28513
- Notes:
- Agricultural Publishers Association Archives, Pages 7-8 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes what constitutes a good farm paper advertisement.
4. Farm papers of America - as they are in the West
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Faville, E.E. (author) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28515
- Notes:
- Agricultural Publishers Association Archives, Pages 10-11 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.
5. National circulation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, C.A. (author / Farm Life) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28516
- Notes:
- Agricultural Publishers Association Archives, Pages 11-14 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes how the national farm paper functions for the reader and advertiser as both become more national in their orientation.
6. Why farmers buy like human beings
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Johnson, William (author / Editor, Farm Life) and Agricultural Publishers Association, Chicago, Illinois
- Format:
- Speech
- Publication Date:
- 1928
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36788
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 16 pages., Delivered in connection with an educational course conducted by the Advertising Club of New York.
7. Why do farmers read farm papers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fox, Kirk (author / Managing Editor, Successful Farming) and Agricultural Publishers Association, Chicago, Illinois
- Format:
- Speech
- Publication Date:
- 1928-07-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36799
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 6-10 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
8. Why do farmers read advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wallace, Dan A. (author / Editor, The Farmer) and Agricultural Publishers Association, Chicago, Illinois
- Format:
- Speech
- Publication Date:
- 1928-07-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36800
- Notes:
- Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 11-12 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.
9. National circulation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, C.A. (author)
- Format:
- Speech
- Publication Date:
- 1920-06-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22485
- Notes:
- Agricultural Publishers Association Record, Jan 1, 1920 - Jul 1, 1920, Series No. 8/3/80, Box 3, University of Illinois Archives., Agricultural Publishers Association Departmental, Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920. 4 pages., Describes the emergence, development and outlook of the national farm paper.
10. Agricultural editors and agricultural organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- A.I.D. Communications Media (author) and Pugsley, C.W. (author / Assistant Secretary of Agriculture, U.S Department of Agriculture)
- Format:
- Speech
- Publication Date:
- 1922-05-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22523
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 15, 1922. 8 pages., Examines the role of farm papers in relation to farmers' organizations. Suggests that farm papers not be too antagonistic to such organizations and not exaggerate the benefits of them. Emphasizes the power farm papers have in regard to "the organization idea."
11. Human interest as a factor in the farm paper
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, George (author / Farm and Fireside)
- Format:
- Speech
- Publication Date:
- 1922-05-16
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22528
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 23-29., Describes the editorial philosophy of the national farm magazine he edits. Argues that "human interest" is not merely a factor in publishing, but the fundamental factor. "Farming is not an end in itself. It is a means to an end - which is living."
12. Advertising and the American farmer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jardine, W.M. (author / President, Kansas State Agricultural College)
- Format:
- Speech
- Publication Date:
- 1922-07-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
- Notes:
- Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
13. Selling the farmer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1924-04-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24867
- Notes:
- Presented before the Pittsburgh Advertising Club. Special Bulletin No. 27, 6 pages.
14. The application of advertising to farming interests
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
- Format:
- Speech
- Publication Date:
- 1925-12-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
- Notes:
- Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.