Why farmers buy like human beings

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, William (author / Editor, Farm Life) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1928
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36788
    Subject Term:
    buyer behavior, buying behavior, decision making, farm journals, farmers, media effectiveness, and trends
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 16 pages., Delivered in connection with an educational course conducted by the Advertising Club of New York.

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