Why do farmers read advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wallace, Dan A. (author / Editor, The Farmer) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1928-07-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36800
    Subject Term:
    advertising, farm journals, farm women, farmers, information needs, information seeking, and readership
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Pages 11-12 in "Six viewpoints on farmers buying tendencies." Delivered at the convention of the International Advertising Association, Detroit, Michigan, July 10, 1928. 24 pages.

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