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The method or appeal

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McKelvie, S. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1920-06-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, farm journals, farmers, information needs, message content, appeals
Notes:
Agricultural Publishers Association Archives, Pages 7-8 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes what constitutes a good farm paper advertisement.