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    1. Adoption of e-marketing by direct market firms in the northeastern U.S

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    2. Are food exchange websites the next big thing in food marketing? A latent class analysis

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    3. Mail order radios: receiver evolution in the pages of the Sears, Roebuck and Montgomery Ward catalogs, 1920-1950

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    4. Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    5. Readership habits and needs of a major beef cattle breed association publication

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    6. Voluntary funding for generic advertising using a provision point mechanism: an experimental analysis of option assurance

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