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    1. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    2. An assessment of the relationship between the high fructose corn syrup and the soft drink markets in the United States

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    3. Measures of online advertising effectiveness: the case of orange juice

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    4. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    5. Spillover effects of TV advertising: the case of carbonated soft drinks

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    7. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

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