- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Li, Xun (author) and Lopez, Rigoberto A. (author)
- Format:
- Paper
- Publication Date:
- 2012-08
- URL:
- http://ageconsearch.umn.edu/handle/124724
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
- Subject Term:
- advertising, commercial organizations, consumption, drink, economics of information, education effects, television, value of information, brands, and branding
- Notes:
- Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.
