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Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Oral. Jr. (main author), Dharmasena, Senarath (author), Clauson, Annette (author)
Format:
Paper
Publication Date:
2010-07-25
URL:
http://ageconsearch.umn.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179
Subject Term:
advertising, consumption, drink, economics of information, expenditures, fruit, trends, value of information, water, coffee, milk, tea
Notes:
Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 13 pages.