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    Start Over Format Journal article Subject Term promotion Subject Term sales promotion

    31. Sustainability as sales argument in the fruit juice industry? An analysis of on-product communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Klink, Jeanette (author), Langen, Nina (author), Hecht, Stefanie (author), and Hartmann, Monika (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06899
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    5(3): 144-158

    33. The role of agricultural promotions in reducing uncertainties of exported fruits and vegetables

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zilberman, David (author), Heiman, Amir (author), and Baylis, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2001-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30549
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    12(3) : 1-26

    36. Using your head to build brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 20, 22
    Notes:
    Describes the development of the use of logoed merchandise, such as hats, in agricultural marketing communications. Includes advantages of the use of headwear in agriculture branding and marketing campaigns.