- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, John S. (author)
- Format:
- Journal article
- Publication Date:
- 1984
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36471
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 13(4) : 39-48
- Subject Term:
- consumers, direct mail, drink, films, food, information seeking, information sources, journals, media selection, media use, newspapers, posters, promotion, publicity, radio, rural areas, rural communities, rural people, rural-urban difference, sales promotion, and television
