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    Start Over Format Journal article Subject Term product promotion

    41. Harnessing the unconscious mind of the consumer: how implicit attitudes predict pre-conscious visual attention to carbon footprint information on products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beattie, Geoffrey (author) and McGuire (author / Laura)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07190
    Journal Title:
    Semiotica
    Journal Title Details:
    204 : 253-290

    43. How green-claim strength and country disposition affect product evaluation and company image

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Manrai, Lalita A. (author), Manrai, Ajay K. (author), Lascu, Dana-Nicoleta (author), and Lascu, Dana-Nicoleta2 (author)
    Format:
    Journal article
    Publication Date:
    1997-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07382
    Journal Title:
    Psychology & Marketing
    Journal Title Details:
    14(5) : 511-537

    44. How the west was won : entertaining, personal campaign captures feedyard managers' attention

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coakley, Deborah (author)
    Format:
    Journal article
    Publication Date:
    1993-05
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06674
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (5) : 86-89
    Notes:
    BST, James F. Evans Collection

    45. Impediments to adoption of green products: an ISM analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nath, Vishnu (author), Kumar, Rupesh (author), Agrawal, Rajat (author), Gautam, Aditya (author), and Sharma, Vinay (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07358
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    20(5) : 501-520

    47. Is your product really green? A content analysis to reassess green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Segev, Sigal (author), Fernandes, Juliana (author), and Hong, Cheng (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07032
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    45(1) : 85-93

    48. It's easy being green: the effects of argument and imagery on consumer responses to green product packaging

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spack, Justine A. (author), Board, Virginia E. (author), Crighton, Lindsay M. (author), Kostka, Philip M. (author), and Ivory, James D. (author)
    Format:
    Journal article
    Publication Date:
    2012-08-03
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08574
    Journal Title:
    Environmental Communication
    Journal Title Details:
    6 (4): 441-458

    50. Kitchen table interview: Grant Neds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Larry (author)
    Format:
    Journal article
    Publication Date:
    1981-03-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
    Journal Title:
    Missouri Ruralist
    Notes:
    Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.