- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nath, Vishnu (author), Kumar, Rupesh (author), Agrawal, Rajat (author), Gautam, Aditya (author), and Sharma, Vinay (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07358
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 20(5) : 501-520
- Subject Term:
- behavior, communication barriers, consumer information, consumers, decision making, environment, influences, international, literature, marketing, models, product promotion, and sustainability
