Format: Journal article / Subject Term: media effectiveness and promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallo, Anthony E. (author) and Boehm, William T. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
Journal Title:: National Food Review
Journal Title Details:: 8(1) : 16-19
Notes:: 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Combs, L.R. (author)
Format:: Journal article
Publication Date:: 1933-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18118
Journal Title:: AAACE
Journal Title Details:: 15 (4) : 6-7

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jordahl, Rick (author)
Format:: Journal article
Publication Date:: 2009-08-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29270
Journal Title:: Pork
Notes:: Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
Format:: Journal article
Publication Date:: 1997-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 29(2): 291-302
Notes:: 12 p

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: Lenexa, Kansas: Drovers CattleNetwork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 20
Notes:: Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nickel, Raylene (author)
Format:: Journal article
Publication Date:: 2008-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27324
Journal Title:: Successful Farming
Journal Title Details:: 106(4) : Bonus

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1946-02
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17801
Journal Title:: AAACE
Journal Title Details:: 29 (4) : 1

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Purnell, Rick (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 58-59
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kelley, Kathleen (author) and Kyde, Jeffrey (author)
Format:: Journal article
Publication Date:: 2012-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00990
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 43(1) 43-49

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brooker, John R. (author), Eastwood, David B. (author), and Gray, Morgan D. (author)
Format:: Journal article
Publication Date:: 1994-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27561
Journal Title:: Journal of Food Distribution
Journal Title Details:: 25(2) : 8-16
Notes:: Via AgEcon Search.

Bibleaves