Format: Journal article / Subject Term: media effectiveness and outdoor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ramukumba, Takalani (author)
Format:: Journal article
Publication Date:: 2017
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
Journal Title:: African Journal of Hospitality, Tourism and Leisure
Journal Title Details:: 6(4)
Notes:: 12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 18-19
Notes:: Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chan, Kara (author) and McNeal, James U. (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36403
Journal Title:: Asian Journal of Communication
Journal Title Details:: 17(1) : 97-116

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1929-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18204
Journal Title:: AAACE
Journal Title Details:: 12 (2,3) : 16-17
Notes:: Opinions of a newspaper publisher, D.C. DeVany, about posters and outdoor advertisements, as expressed in the Rural Press and Print Shop.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Trefz, E.F. (author)
Format:: Journal article
Publication Date:: 1908-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16351
Journal Title:: Agricultural Advertising
Journal Title Details:: 19(6) : 517-519
Notes:: Extracts from speech at the Associated Advertising Clubs of America convention, Kansas City, Missouri, August 27, 1908.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2013-05
Published:: South Korea
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01492
Journal Title:: Prairie Farmer
Journal Title Details:: 185(5) : 76
Notes:: Advertising U.S. red meat on the sides of trucks in South Korea. A project of the U.S. Meat Export Federation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallo, Anthony E. (author) and Boehm, William T. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA: AgEcon
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
Journal Title:: National Food Review
Journal Title Details:: 8(1) : 16-19
Notes:: 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1907-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15826
Journal Title:: Agricultural Advertising
Journal Title Details:: 17(4) : 336-338

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: Lenexa, Kansas: Drovers CattleNetwork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 20
Notes:: Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

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