Format: Journal article / Subject Term: marketing communication and retail promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gage, Theodore J. (author)
Format:: Journal article
Publication Date:: 1980-11-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
Journal Title:: Advertising Age
Journal Title Details:: 51(51) : S-4-S-5
Notes:: Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reed, Michael R. (author) and Robbins, Lynn W. (author)
Format:: Journal article
Publication Date:: 1981-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 12(3) : 19-32

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37137
Journal Title:: Agri Marketing
Journal Title Details:: 49(7) : 24-25, 27

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kanicki, Dave (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28271
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 40-42
Notes:: Posted at http://www.agrimarketingdigital.com/, Features an award-winning equipment dealer that serves the rural lifestyle market.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McKay, Isobelle (author)
Format:: Journal article
Publication Date:: 2011
Published:: Australia: Curtin University
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37121
Journal Title:: Cite
Journal Title Details:: 18: 20-21

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2021-01-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12069
Journal Title:: Packer
Notes:: Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Lori J. (author), Behe, Bridget K. (author), and Sanderson, Kenneth C. (author)
Format:: Journal article
Publication Date:: 1996-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11131
Journal Title:: HortTechnology
Journal Title Details:: <6 (3): 266-271>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
Journal Title:: Journal of Promotion Management
Journal Title Details:: 17 : 96-113
Notes:: 19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burns, Joseph (author)
Format:: Journal article
Publication Date:: 2003-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
Journal Title:: Agri Marketing
Journal Title Details:: 41(5) : 38-39
Notes:: Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eneizan, Bilal M. (author), Matar, Ali (author), Al-Zawahreh, Abdelghafour (author), Alkhawaldeh, Abdelbaset M. (author), and Eneizan, Odal (author)
Format:: Journal article
Publication Date:: 2019
Published:: Jordan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11658
Journal Title:: Business and Economic Horizons
Journal Title Details:: 15(2) : 304-324
Notes:: 22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.

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